Rather than chosing a single option, we encourage homeowners — particularly anyone who thinksreal estate agents are overpaid or anyone lost home equity after the housing bust — to consider a five-phase listing strategy. Here’s a quick overview:
PHASE 1: Pre-listing phase: Be aware that proactive home buyers may be eager to buy your home “as is” without listing in MLS or reducing your net profit by the broker’s fee;
PHASE 2: For sale by owner: Even if you don’t list your home in the MLS you can still “syndicated” it across a variety of sites including Zillow, ForSaleByOwner.com, MA4SaleByOwner.com, etc, and get help “a la carte” from fee-for-service real estate consultants like the Real Estate Cafe;
PHASE 3: Listing Entry Only: Pay a flat fee of approximately $99 to $499 dollars to have your home listed in the MLS, and offer a “traditional” or minimal BOYB (bring your own broker) coop fee to any real estate agent who represents a buyer;
PHASE 4: Select a traditional listing agent based on our Listing Agent Report Card with a reduced real estate commission because you’ve already created and partially implemented a marketing compaign that might include a virtual open house, video, etc. (see options offered byFSBOSherpa.com and other vendors); and finally
PHASE 5: If the property fails to sell during a specified time frame, let your listing contract expire; drop your price by the amount of the commission and still net the same profit as a for-sale-by-owner, again.