Kudos to the Boston Globe for writing / blogging about a proactive house hunting strategy homebuyers used to create a win-win scenario with grateful if unintentional home sellers.
Targeting homeowners who may sell in the future isn’t just “a new twist on that old idea of writing to the seller,” it’s evidence that consumers have old and new tools to compete with listing agents for what the Real Estate Cafe calls the “Intention Inventory.” Radical as that may seem, it’s just one part of our reVRM-Minifesto.
Want to learn more or be a first-mover, contact us about our “secret” Boston Realty Party.
Real estate brokerages and individual agents spend a fortune each year “farming” new listings, and their tools range from “junk mail” to predictive analytics that claim to know which homeowners need to sell before they do.
Fortunately, a new generation of tech-savvy homebuyers doesn’t need a real estate licensee to hack together their own “proactive house hunting” campaign to buy a home that isn’t for sale. But make no mistake about it, this is NOT an isolated couple — it’s a new trend, maybe even a MEGA-trend. Some BREN readers may be surprised to learn that Zillow called proactive approaches one of their “4 Real Estate Trends for Summer 2013.” But as we blogged at the time, we’re dumbfounded why anyone would call it “home stalking” unless they wanted to discourage buyers from trying.
REACTIVE vs Proactive House Hunting
If you assume there are two homes in the intention pipeline for every home in the MLS, particularly this time of year, why wait for new listings to come into the Spring market, when there could 5 to 25 to 50 other buyers waiting for the same new listing alert? No matter how much Redfin and others hype “real-time” listing alerts, they are still REACTIVE and laden with transaction costs, some hidden, some more obvious.
So, why limit yourself to homes in the MLS when enterprising DIY homebuyers and willing homeowners can avoid costs by being proactive!
While there’s a growing awareness of proactive house hunting, some coverage has been too simplistic, assuming the approach involves little more than mass mailing asking (as Boston.com’s blog did today):
“If brokers can do it, why shouldn’t buyers do it as well?”
As the longer version of the Boston Globe story today described, mailing letters is one of the last things to do in a Proactive House hunting strategy, particularly one informed and empowered by a comprehensive strategy and tool set.
If everyone starts mass mailing, how will you compete? Just as a good sports team can beat better athletes with a GREAT GAME PLAN, the Real Estate Cafe customizes Proactive House Hunting strategies so our clients can competition effectively with mass mailers and traditional listing agents. We’ve been experimenting with proactive house hunting, on and off, since the late 1990s — the last REAL sellers’ market in Boston.
We can’t guarantee results but we can bring our expertise and learning experience of past clients to the task: Try a Googling, Proactive House Hunting or Proactive Househunting, and see how many times Real Estate Cafe comes up in the search results.