A leading group of real estate technology innovators is using a sports metaphor, the "Real Estate Olympics", to launch a compelling, timely competitive for the "Real Estate Pacesetter of 2008."
However, the first nomination (Zillow.com) and next week’s run off between eight companies to pick a single winner suggests that this competition will be a battle of the GIANTS. Compare that with Seth Godin’s presentation on "Small is the New Big" to the same group of innovators at ConnectNYC07 and Time Magazine’s Person of the Year in 2006: "YOU".
If you translate those MEGA-trends into an Olympic metaphor, you get a different kind of competition and a different call for "Best of Breed." Just as the Olympics have 302 events, there are hundreds of steps in the home buying and selling process and real estate innovators empowering consumers with money-saving, do-it-yourself tools at EACH STEP in the process.
For more than a decade, The Real Estate Cafe’s has maintained a list of "Best of Breed" innovators at each incremental step, and we are eager to share them with our clients and others. Real Estate innovators, if you think you should be on the list, please send us an email:
1. Nominating yourself for the appropriate step in the home buying and selling process, and
2. Explaining how you help do-it-yourself home buyers or sellers save money (or time).
Any nominations we receive before this weekend from innovators, or consumers who rave about them, will be showcased at our first "FSBO Trade Mart," tentatively scheduled this weekend at TogetherInMotion.com, One Broadway, Arlington, MA. Watch Twitter & FriendFeed for more details.