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How can we improve our money-saving Menu of Fees & Rebates?

Menurebates_v1It’s been more than a year since we updated our Menu of Fees & Rebates, so we’d like to invite home buyers to meet in person to discuss possible improvements.  Our current options are shown above (click on arrowheads in outline for more detail) and on our wiki.

  • We offer three basic options:  traditional commissions with limited rebates, hourly fees with full rebates, and flat fees with performance bonuses
  • Our most popular options include a 100% rebate of the buyer agency commission included in the sales price. 
  • Our hourly fees range from $75 to $125 per hour depending on the size of retainer prepaid (or $150 per hour with no retainer or minimum fee).
  • Limited availability:  Flat fees start at $3,000 plus performance bonus.  Each performance bonus is negotiated individually to motivate us to help you maximize saving (see map of savings totaling over $1 million).
  • We’re also willing to work with a few buyers on a 1% fee option, some restrictions apply.
  • Finally, you can propose your own fee / rebate, particularly if you are selling "for sale by owner" and would like us to represent you as a buyer.  That way you can maximize savings both buying and selling.

Our ideal is a mix of fees — hourly, flat fees, and traditional.  If you select option 3.3 and prepaid $3,000 in the next few days, we’ll cut our hourly rate by 50% for the first 40 hours.  We’re pushing this special offer so we can attend the National Association of Realtors mid-year convention next week to identify the best new money-saving tools and trends for home buyers and sellers. 

Should we host a series of webinars or meetings off-line to discuss the benefits of each fee / rebate, and to help new clients decide which money-saving option best meets their
needs?  We can meet on short notice at a local cafe or in the privacy of your home.  We’re also eager to begin meeting at  TogetherInMotion in Arlington, MA so working parents can talk over food while their kids play.  Please contact us for additional information.

If airlines have fare sales, should real estate agents?

Businesssuckssale_2 If airlines have fare sales, should real estate agents?  We think so.  We understand buyers are waiting for prices to fall, but candidly, that’s translated into a cash flow crisis for The Real Estate Cafe.  Still, as one of the nation’s first fee-for-service real estate concepts we’ve had the experience to develop a menu of fees and rebates to get through slow times.  The key is offering compelling saving opportunities for clients — so compelling, we hope at least one new or existing client decides to select one of our "flat fee" options the next three days.  So, if you think you’ll be buying a home in the next six months and want to "buy down" your hourly consulting fee, we’d be glad to explain how you to save up to $75 per hour.  (Current client case study available upon request or just read what the Wall Street Journal said about our 100% rebate options.).  If our $3,000 to $5,000 flat fee options are beyond your budget, consider these SPECIAL OFFERS:

  • Prepay for 5 hours of consulting service ($500), get one hour FREE ($100 savings). 
  • Prepay for 10 hours of consulting service ($1,000), get three hours FREE ($300 savings).

Limited to the first three existing or new clients to respond. 

Alternative fees for home buyers: Still the “Unfinished [r]Evolution”?

Four years ago, June 7, 2004, Banker & Tradesman quoted The Real Estate Cafe in a page one story entitled, "MLS Policy Statement Fuels Commission War."  The skip page read:

Unfinished Evolution

During the last decade or so, alternative services — such as flat-fee, listing-only or fee-for-service models — have been offered to home sellers, but there haven’t been a tremendous amount of choice for buyers, according to Wendel. 

This is one of the untold and unfinished pieces of this [real estate r]evolution," he said.  Wendel, who charges $100 an hour rather than charging a commission, has been offering a full menu of services to both buyers and sellers for the last 10 years.

Do you think the residential brokerage community now offers enough alternatives to the traditional real estate commission?  What kind of money-saving options would you like The Real Estate Cafe to add to it’s Menu of Fees & Rebates?  Should we bring back our $3,000 and $5,000 flat fees, first offered when we opened in 1995, or continue to focus on hourly fees?

Would you like to see the traditional, two-sided real estate brokerage commission uncoupled so home buyers and sellers can BOTH maximize savings in an open, competitive market place?  If you are not familiar with the issue, watch this 90 second video.  Why hasn’t this happened already, and what will it take to get there?  Your ideas are welcome on the "divorcing" commissions section of our wiki, or in the comments section below. 

See what we mean about the "Unfinished [r]Evolution" in real estate brokerage fees?

Real time “comps”

Link to recent press post Inman re "real time real estate."

Instead of developing a "CMA" type of report that describes sold data, I’ve
been using the "pending date" instead of the sold date.

 
Reason?  The market is changing so much on a daily or monthly basis,
that considering "comps" may not be as accurate if the sold date is used, as
much as using the "pending date."  If you develop a list of 6 houses that
sold in August to compare those sales with an offer you’re making today, then
what if the market has been in a decline since March?  How much of a value
difference may there be from properties that went pending in the spring,
compared to a property on the market now?
 
Some, if not all of those 6 "comps" could have sold last spring.  As
we know, listing agents and appraisers will often use the "comps" that best fit
the subject being appraised rather than an objective assessment of the sales
data.
 
So, next time you structure some type of analysis, why not use "pending
dates" instead of "sold dates" to make any comparison to a subject property
you’re trying to negotiate for on behalf of your buyer clients?
 
I suggested this to one of the "honest" appraises we typically use
here…he said he’s only using month old "comps" because there is an ongoing
decline in values here.

NPR Talk Show Alert: Subprime Panic

Ides of March NPR Talk Show Alert:  Subprime Panic.

If you live in Greater Boston, you can listen to the live talkshow on
Thursday, March 15, 2007 from 10-11am on 90.9FM, WBUR or the
rebroadcast from 7-8pm.  Elsewhere, you can also listen to the live broadcast
online at OnPointRadio.org or download the podcast at your
convenience.

See related post:  Ides of March:  Beware mortgage meltdown & counterfeit buyer agents and email us if you would like to participate in an upcoming "Bubble Hour" to discuss this program or other news  documenting housing price trends.  Please let us know if you’d prefer to chat online or in-person.

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