Admittedly, an ice cream truck in Boston during the winter sounds a bit misplaced, but that’s why we’re using the "off-season" to convert this near-vintage vehicle into a mobile mapping / podcasting studio.
As we write a business plan and raise funds to repair the truck, we’re looking for creative partners, special event proposals, and a place to park the truck. The vehicle is much traveled and much loved — think of it as the "Velveteen Rabbit" of ice cream trucks. Some rust and needed repairs outside and in, but lots of makeover potential to become at least as appealing as this Hug Mobile.
We’re seeking 10 to 20 "Best of Breed," money-saving real estate web sites and local real estate partners (lenders, inspectors, closing attorneys, etc.) to cosponsor the truck and a menu of marketing opportunities — from site demos, to sidewalk seminars, to block parties and more. Our goal is to build a bridge between social networking sites and sidewalks by turning any open house into a block party. (More details upon request.)
Sorry we’ve missed the opportunity to serve hot chocolate during college tail gating season, but we’ll be ready next year. If things come together quickly, maybe we can do a "Homecoming Blitz" in time to cheer the Patriots from the playoffs to the Superbowl. If we’re not ready in time for Christmas parties, the next marketing opportunity is Valentine’s Day 2008. We’ve got lots of creative coop advertising ideas and invite yours as well.
Anyone interested in sponsoring a design contest to turn this ice cream truck into a drive-by block party?