February 3, 2005
We have a few forward-looking real estate customers. A key part of the realty industry is marketing property listings. As the RE industry embraces digtial media, we found syndication via RSS 2.0 to be a great marketing tool.
Do you or Nate know this company? Regardless, their marketing philosophy appears to be something you could have written:
We are asked all the time how we market our products and services. It
surprises many traditional software and consulting firms that our
marketing boils down to “living open source”. As a pro- open source
company, we live the open source development model — from software to
open standards business processes — for many of our projects.
Full text online at: Marketing Tips for Open Source Companies