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Audio Marketing

Adding audio to your order page could catapult your sal�s by 437%. Audio makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above your recording and see how this affects your sal�s conversions.

Capturing the Real Estate Bubble in an “audio time capsule”

Bubble_selfprotrait_8This impromptu audio recording was recorded last week with the help of Susan Kaup. It includes preliminary thoughts about how The Real Estate Cafe hopes to incorporate audio files or a podcast into this blog.  We’re also excited about creating an "audio time
capsule" to capture different perspectives — from ordinary homebuyers and sellers — on the Real Estate Bubble of 2005. 

Listen to the recording (2.2 MB)

Wikipedia defines podcasting as "a way of publishing sound files to the Internet, allowing users to subscribe to a feed and receive new
audio files automatically. Podcasting is distinct from other types of audio content delivery because it uses the RSS 2.0 protocol. This technique has enabled many producers to create
self-published, syndicated radio shows." {more info]

Mobile podcasting studio seeks to turn open houses into block parties

2070275096_c583934789_o1 Admittedly, an ice cream truck in Boston during the winter sounds a bit misplaced, but that’s why we’re using the "off-season" to convert this near-vintage vehicle into a mobile mapping / podcasting studio.

As we write a business plan and raise funds to repair the truck, we’re looking for creative partners, special event proposals, and a place to park the truck.  The vehicle is much traveled and much loved — think of it as the "Velveteen Rabbit" of ice cream trucks.  Some rust and needed repairs outside and in, but lots of makeover potential to become at least as appealing as this Hug Mobile.

We’re seeking 10 to 20 "Best of Breed," money-saving real estate web sites and local real estate partners (lenders, inspectors, closing attorneys, etc.) to cosponsor the truck and a menu of marketing opportunities — from site demos, to sidewalk seminars, to block parties and more. Our goal is to build a bridge between social networking sites and sidewalks by turning any open house into a block party.  (More details upon request.)   

Sorry we’ve missed the opportunity to serve hot chocolate during college tail gating season, but we’ll be ready next year. If things come together quickly, maybe we can do a "Homecoming Blitz" in time to cheer the Patriots from the playoffs to the Superbowl.  If we’re not ready in time for Christmas parties, the next marketing opportunity is Valentine’s Day 2008.  We’ve got lots of creative coop advertising ideas and invite yours as well.

Anyone interested in sponsoring a design contest to turn this ice cream truck into a drive-by block party?

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