What’s in a [real estate blog] name?

The excerpt below was sent to a fellow real estate blogger in San Francisco who wanted to know why The Real Estate Cafe named it’s blog, "Counter Intelligence:"

"Over the past decade, we’ve used a handful of restaurant metaphors to communicate that we provide services to our clients "a la carte," and that we’ve encouraged our customers, clients, and any others to share their perspectives peer-to-peer to get a more insight into what’s really happening in different segments of the real estate market in Greater Boston and beyond. 

In cafes, those kinds of conversations usually occur over coffee tables and sometimes at lunch counters.  Since the real estate industry puts out so much self-serving spin (see our recent blog post on the National Association of Realtors anti-bubble reports), we felt it is important to provide a forum for alternative perspectives, hence the name "Counter Intelligence." 

Call it anything you like, we’re delighted when anyone visits our site, and doubly delighted when they share their opinion in writing or by calling our reader line, 617-876-2117, and recording a brief sound bite [for our real estate podcasts]. 

Posted in Counterintelligence, Inside The Real Estate Cafe, Moblogging in Real Estate, Podcasts, Real Estate Blogs: Best Practices, Real Estate Bubble, Social Networking

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